BMKT 225 Marketing

Designed for business majors, students can expect to learn the processes of marketing management and customer relationships. Students explore the fundamental principles and concepts of marketing such as creating, distributing, promoting and pricing goods, services and ideas, through the reading of actual real-life case studies, article analyses, quizzes and other related assignments. Students can expect to create a Marketing Plan for a local business as a final project.

Credits

3

Distribution

Business

Offered

Fall